Novi Event conducted a comprehensive brand ambassador research in order to increase Türk Telekom's brand awareness globally and build stronger ties with its target audience. As a result of this research, it was seen that Cristiano Ronaldo, who has influenced millions with his impact in the sports world, was a perfect match with Türk Telekom's dynamic and innovative image.
Following the agreement, TBWA managed all the processes of the campaigns featuring Ronaldo. The creative development of campaign concepts and the production of impressive visual content were realized. On the event execution side, together with novievent, we developed creative event ideas and supported the success of the campaign.
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